VERONICA LOMBARDO

I’m an LA girl. That’s what my husband calls me. Born & raised on the West Side, till I die or move to Rome, Italy where my dad was from.

I’m first gen American, an only child. My first language was Spanish (I’m half Chilean), then English, French and Italian. I don’t speak any fluently anymore except for English with Italian a distant second.

I was a daddy’s girl, admired everything about my dad. His culture, his humor, his accent which he never lost even after 45+ years in America. His love of cars and soccer, passion for design and manufacturing, and pure bliss in the company of animals and taste of good food. He taught me to be strong and fearless, to have high expectations of myself, to work smart not hard and to be kind to those around me, regardless of status or background.

I was super inquisitive as a kid so I learned quickly how to read people. I became everyone’s best friend, was the keeper of all secrets, voted most likely to work at MTV in elementary school and best dressed in jr. high, and won best counselor at camp multiple years over. I know how to throw a punch, a kick, have a black belt in Chinese Kung Fu, and train Brazilian jiu-jitsu.

People often mistakenly call me Victoria, Vanessa, even sometimes Valerie. I don’t get mad, Veronica is uncommon. My nickname growing up was Vern because of the popular Ernest Worrell commercials of the 1980’s. It still is.

I got into advertising in 2002. Worked as a below-the-line talent agent at a few shops around town before I started my own which I had for 10.5 years. The industry was changing and so was I. Being an agent wasn’t doing it for me any longer so I switched gears.

I opened VLM in 2015 with the vision of cultivating new and lasting relationships, not only for my rostered clients but for myself. Every email, every phone call, every meeting, every screening, are all done with the intention of building a long term connection with people and learning something new about them and me in the process, the icing on the cake.

I love what I do. I love people. I love seeing an idea come to fruition after so many hands have played a part along the way.

Let’s do lunch and make some wicked work together.